a Business ghostwriter Can help you write your book, grow your brand & showcase your expertise

Author a book and you'll not only alter your life, you'll captivate the people who matter most to your business.

If you’re a CEO or business leader, the 2020s are bringing a sea change to business.

Instead of solely maximizing profits for shareholders, business leaders are being pressured to “balance the needs of shareholders with customers, employees, suppliers and local communities.” So says Jamie Dimon (along with 192 other prominent CEOs) in a groundbreaking Business Roundtable report.[1]

For many CEOs, the notion of investing in a wide range of stakeholders (not just investors) may already part of their leadership process. If you are one of those, one of the most proven and powerful ways to showcase your thinking and leadership practices is to author a business book.

Yes, it’s quite a task to add to your hectic schedule. But the good news is you don’t have to do it alone. That’s where an experienced business ghostwriter can prove vital.

I’ve been ghostwriting business books for over a dozen years, and over that time I’ve worked with clients in myriad different ways: I’ve written some of their books, nearly all of their books, and everything in between. It all depends on their needs, abilities, and time constraints.

No matter how brilliant you may be, writing a business book requires discipline and commitment. And writing a really good one requires these key elements: the right story, a memorable theme, and a compelling structure that continuously builds story momentum. These are the essential building blocks of the storytelling process.

there are 11 types of Business books

1. Personal development (The 7 Habits of Effective People; Flying Without a Net)

2. Case study (Good to Great, Built To Last)

3. How-to (Duct Tape Marketing)

4. Exposé (The Big Short)

5. Theory (The Innovator’s Dilemma)

6. Big idea (Emotional Intelligence; Start With Why)

7. Allegory (Who Moved My Cheese; The 5 Temptations of a CEO)

8. Business novel (The Goal)

9. Memoir (Shoe Dog)

10. Biography (Steve Jobs)

11. Uncategorizable (Freakonomics)

As you can see, there’s plenty for us to discuss when starting a business book, which is why my initial consultation is always free. Why not get started today? Please feel free to call or email me or click on the contact tab on this website.

[1] https://www.businessroundtable.org/business-roundtable-redefines-the-purpose-of-a-corporation-to-promote-an-economy-that-serves-all-americans

jonathan verney - about me

I began my career as an advertising copywriter and later founded a company called Stratagem Marketing & Design. I had never heard of ghostwriting until a banking client asked if I was interested in writing a business book with her. It turned out to be such a surprisingly gratifying experience that I decided to sell my company and become a full time business ghostwriter. Now, after multiple business books on all kinds of topics and genres, I still experience the same enjoyable feeling. To find out more about me or about ghostwriting, my LinkedIn profile offers client recommendations. My blog and this website provide an overview of the ghostwriting process.  If you want to see some of the business books I’ve ghosted, just Google “jonathan verney” or click amazon.com/Jonathan-Verney.

Good ghostwriters listen closely to their author-clients, ask the right questions, and develop a seamless collaboration by “getting inside” the mind of their authors as much as possible. The result: the author’s voice is brought onto the printed page in surprisingly fresh new ways—ways that neither party can ever anticipate. That’s the beauty and the power of the ghostwriting process.